Evaluating
Conversations Worksheet
As you begin to find
and identify conversations, you will want to categorize them, which requires
some modest analysis. The questions / categories that follow may help you in
this sorting.
(Note: If you are properly logged-on to through an IUP computer, you
should be able to save your answers; alternately you can cut and paste this
work into your research blog. Ask for help if you need it!)
Example
Name: Fast-Food Insiders
Class of Participants: Industry insiders, including marketers, franchise owners, and investors
Forum / Genre: Trade-group websites and publications designed for those directly invovled in fast-food as a business, with a promotional perspective.
R.Q.s: What is the growth potential for the industry? What challenges and opportunies face it in the next five years? How are consumer preferences being managed? What controlable and uncontrolable factors (health news and concerns, customer budgets, etc.) are on the horizon?
1. Name:
Class of Participants:
Forum / Genre:
R.Q.s:
2. Name:
Class of Participants:
Forum / Genre:
R.Q.s:
3. Name:
Class of Participants:
Forum / Genre:
R.Q.s:
4. Name:
Class of Participants:
Forum / Genre:
R.Q.s:
5. Name:
Class of Participants:
Forum / Genre:
R.Q.s: